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Friday, May 27th

Incentives for behavioural changes in mobility
Organized in collaboration with the Mobility & Transport Department
of the Municipality of Genoa
Sala Fondazione Edoardo Garrone, 9:00 a.m. – 1 p.m.

Conference open to all participants. It is expected the translation ENG-ITA-ENG.

This session will focus on the use of positive incentives as a tool to support the changes in the mobility habits, analysing the outcomes of MOVEUS, a project co-funded by the European Commission and aimed at developing technology applications for a more sustainable urban mobility. This project has provided ICT solutions to access various services related to a personal multi-modal mobility, making use of such management tools as incentives, whether monetary or not, to encourage an environmentally friendly way of travel among citizens.

9:15 a.m.       Welcome and introduction

9:30-09:45      Background: The City of Genova policies for demand management and the MoveUs project
Antonio Rossa, Technical Officer, Municipality of Genoa

9:45-10:15      The role of Positive Incentives as a “nudge” to change mobility behaviours
Marco Troglia, Partner, Labs Director, Quaeryon

10:15-10:45    IT applications for incentives management
Michele Masnata, Research Team Leader, Softeco Sismat

10:45-11:00    Interactive session: incentives customisation for public administrations’ policies (part 1)
Speech by MoveUs team

11:10-11:30    Coffee break

11:30-12:00    Business models for incentives
Marco Troglia, Partner, Labs Director, Quaeryon

12:00-12:30    Interactive session: incentives customisation for public administrations’ policies (part 2)
Speech by MoveUs team

12:30 a.m.- 1:00 p.m.       Discussion and closing remarks
Anna Maria Dagnino, Councillor for Mobility and Public Transport, Municipality of Genoa